Hey Boston friends! You may have noticed that the H&M 100 Newbury St. location has been going through some major renovations for a while now. And it’s time for their grand re-opening! This Thursday, August 7th, from 10am-noon to be exact. And you’re invited! The new layout will now feature “store within a store” sections, and will be one of four stores in the country to carry their home collection. 

To celebrate, they’ve teamed up with The Boston Fashionista for some fun discounts and giveaways!

  • The first 200 shoppers in line will receive an H&M t-shirt and Access to Fashion Pass, valued from $10 to $300 
  • Selfie to Win: The first fifteen customers who are in line that tweet/instagram a selfie with the hashtag #BostonLovesHMHome at @BosFashionista will win a free outfit and one free H&M Home item, as well as early access to the store the morning of the event!
  • Secret Password: Tell the cashier the secret password (BostonLovesHMHome) for 20% off one home item*.
  • Global Garment Recycling: Help H&M kick off their global garment recycling program by donating unwanted pieces of clothing (from any brand) while in the store. Customers will receive a voucher for 15% off one item on their next purchase for each bag of donated clothing. Even better, customers who bring garments before the store opens at 10am will also have the chance to win H&M gift cards, valued between $50 and $100.

See you there!


*Valid only on opening day, August 7, 2014. In store at 100 Newbury Street only. 

**Sponsored by H&M. All opinions are my own. 




jacket: Forever21

romper: H&M

sunglasses: Warby Parker

bag: Accessorize

sandals: Blowfish